Oh no
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I saw someone jokingly comment that it’s a lifetime contract for tony, and if that’s the case that would make up for everything that happened on Friday. Haha doubt that’s the case tho
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CTB absolutely deserves a lifetime contract
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V needs to be above the sabres. It’s better than the hat-shield logo, but the V covering where the sabres meet is killing me
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Spot on
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Agree with @brogdonfanpage move the V up and it’s actually not a bad logo.
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Ha. just got what you were referencing… Dadadada da…
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First time I have agreed with anything Duke related
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@Wahoowa12 Do you know the news… I couldn’t find it.
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was also curious…
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I think it was the 3 star QB football commit. UVa now has the 27th best recruiting class in the nation. Highest in a LONG time
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Seems like that was it. I was just expecting something in terms of the athletic department since he was the guy that leaked the logos. Might still be but who knows.
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Agreed
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Or he was just wrong
True, I am giving him the benefit of the doubt since he did get the logos right.
Agreed! The simplicity of the V-Sabres is what makes the logo special. But let’s park logos for a moment. As this re-branding is much more layered.
I have no issue with the V-Sabres being updated. What troubles me is a campaign rollout built around “We Cavaliers,” and the unfortunate secondary logo design of the mysterious Cavalier hat and separate shield.
“We Cavaliers” doesn’t work for me on so many levels. For starters, it screams Nike cookie-cutter. The short, Just Do It, Bo Knows, etc., tag that Nike attaches to every promo. Moreover, “We Cavaliers” doesn’t represent who we are as a school or fan base.
We are Wahoos! Or, ‘Hoos. Cavalier is our mascot. Not a single cheer or chant uses Cavaliers. It’s the Good Old Song of Wahoowa. The school fight song, entitled the “Cavalier Song,” ends with the refrain, “Go Wahoos!” It’s a cheer of “Let’s Go ‘Hoos!” Students don’t have a “Cav Crew,” it’s a “Hoo Crew.”
Yes, UVA is a contradiction in college sports with three names used interchangeably. But that’s what makes us who we are, as it is part of our culture. The name Wahoos has been around longer than Cavaliers. The latter became official in 1923. Believe me, if Wahoos/Hoos were not fully embraced by the student body and alumni alike, and protected, the administration has had nearly a century after Cavaliers became official to kill it.
I say all of this to suggest, not only does Nike not get us, but the current leadership inside the Athletic Department has some gaps in understanding of its own fan base and school culture as well.
Nike shouldn’t build a campaign tag solely around Cavaliers, with a characterization of that’s who “we” are as a school/fan community. It’s not!! And if they want to use Cavaliers as a prominent component, somehow Wahoos/Hoos must be incorporated. Because that represents the primary base they are selling to and reflects how 16,600 undergrads, over 8,000 grad students, more than 230,000 alums, and tens of thousands from the fan base see themselves.
Now, if Carla wants to make Cavaliers less gender specific, go for it. But not the representation Nike used. It looks like Zorro dropped off his hat, cap & sword. The V-Sabres is a perfect, neutral representation of Cavaliers, no mystery component of a secondary logo is necessary. Use Hoos as the secondary brand, as baseball, lax, basketball, tennis, etc., are doing and football used to on the front of the helmets.
Nike has smart people within that global design team. Pulling all these elements into a suite of brand representations that matches up to who we really are as a school/students/alumni/fans shouldn’t be that difficult. However, it starts with solid, accurate input. That didn’t seem to come effectively from Carla, Booz and Todd on this one.
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We Cavaliers has been included in UVA messaging for the past couple years although not as a “tag” per se. Doubtful it is meant to take the place of any cheers (those come about organically) or replace Hoos/Wahoos/Wahoowa. I wouldn’t put much stock into it as anything but a time-sensitive campaign. I don’t think a message of being unified is the worst thing right now either.
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what does We Cavaliers mean? Feel like I am missing this message
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It means we’re using poor grammar… that’s what it really means. LOL! Aren’t we supposed to be pitching a high academic school to our recruits? Then we hypocritically use a catch phrase that uses poor grammar?
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