I would really like to know if these title sponsors get the ROI they think they will with the ridiculous names on these bowl games. I guess the Pop Tart Bowl is an exception because of the Pop Tart strip shows they perform during the games⌠but other than that, I am skeptical.
Bushâs Best Boca Raton Bowl of Beans - wins for the alliteration⌠loses for how long of a name it is. Will forget about it in a few minutes.
Opportunity for an incredibly bleak version of the post-game Pop-Tart ritual sacrifice, Dukeâs Mayo bath, etc. Winning coach gets to complete his will live on TV?
I can understand even the obscure B2C companies sponsoring bowls. Thereâs at least some ROI and brand marketing value. Same with the tourism and hospitality industry sponsors.
Iâve never understood the B2B companies, especially the government contractors sponsoring bowl games. Like the IS4S Salute to Veterans Bowl. Great, youâre a defense contractor sponsoring a bowl game that supports veterans. I guess this acts kinda like a backdoor charitable contribution? I guess you can say the same thing for the StaffDNA Cure Bowl.
68 Ventures is a real estate investment company. Would anyone trust them to invest your money because of the bowl game?
My favoriteâs always been Lockheed Martin. They ran a SuperBowl ad one year. Is some DoD procurement person or a Congressperson going to see that ad or watch the Armed Forces Bowl and think to themselves âoh, that reminds me, I should add another F-35 fighter jet or Blackhawk helicopter or Trident II missile to the defense bill.â
I went to Army - Air Force at West Point one year, and everything in the stadium was sponsored by defense contractors. Pretty good ROI with that audience, I guess!
Heh that actually makes sense. It also feels like a much more reasonable spend/audience/ROI than sponsoring a bowl game between Louisiana Tech and Memphis
Nah - make all the starters eat a whole can of beans right before kickoff and every sub that comes in also has to eat a whole can before they enter⌠ramp up the volume on the hand held field mics and camerasâŚ.
Entertainment for days!!!
The Washington Post did some kind of Happiness Index for the 70 major college football programs. There are a lot of words and who knows what exactly the point of the whole thing is, but the below image makes it all worth it.
Memphis
NC State
Miami
Texas A&M
Toledo
Louisville
California
Hawaiâi
Pitt
East Carolina
Penn State
Clemson
Georgia Tech
BYU
Virginia
Missouri
Arizona State
Duke
Wake Forest
Mississippi State
Arizona
SMU