💰 Name-Image-Likeness (NIL) Discussion

I really don’t see how any of the limits on outside deals hold up. The whole idea of NIL is that athletes have the right to profit from their name. Once they have that right, is it up to the NCAA to determine whether deals that they aren’t apart of are fair? It’s too subjective, and to me seems to be out of their jurisdiction to begin with. You’re not telling a regular student whether his summer job salary is fair value.

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Can’t decide whether Heitner is a smart idiot, or a dumb genius.

Like “people could just not follow the rules” — I mean brilliant stuff. Did he need to go to law school to figure that out?

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As I think some others have said, there’s a whole industry around determining fair market values for things. My group is contracted with a not for profit hospital and they basically can’t pay above or below fair market value for anything.

If the backup center for whoever is getting paid more than Lebron for an appearance fee, then it gets obvious. So I don’t think the issue is going to be there. I think the issue is going to be with enforcement and with different places just not even caring about complying.

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The conferences set up a whole different organization to do enforcement, taking it out of the NCAA’s hands. I don’t know whether that makes things better or not, but it creates a different entity to sue instead of the NCAA and notably the CSC or whatever they called it has no money.

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The only way it makes sense to me for anyone to have oversight over outside deals is if the player signs an agreement allowing it. So I assume that’s going to be a condition on accepting revenue sharing payments. But it still leaves the question of what if a player doesn’t agree to those terms.

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That’s not exactly it, though he’s being slightly obtuse about it.

The magic isn’t don’t follow the rules. The magic is lying. If a person needs to do X in order for their pay follow the rules, and no one checks on what is actually done, then just say the person is going to do X, and then actually do whatever you want.

Sure, eventually some disgruntled assistant will hang onto their notes and write a scathing op-ed blowing the lid off things causing everyone to gasp and clutch their pearls. But it probably won’t happen to you, and it may not happen for a while so even if the follow-up investigation leads to you, you might even be retired by then.

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https://x.com/wintersportslaw/status/1931348240177168461?s=46

Similar sentiment from another lawyer in the space

Tomato - tuh-ma-toe

I’m just annoyed at this whole field of NIL Twitter lawyers who have started to pose as big brain pundits. And in this case, their big brain idea is that people may not follow the new regulatory regime. Which, to be clear, has never been wrong, no matter what the regime is.

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This is going to be too mean, but I wonder if the lawyers with prominent voices in the NIL space were kinda small time and then were lucky/prescient in existing in the space when it got suddenly big. And so you get a certain…lack of depth to the legal thought*.

*Speaking as a non-lawyer, who really has no business evaluating lawyers’ capabilities, but will anyway because it’s a forum.

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What they share in common is a certain entrepreneurial spirit. Which is great. But it’d be nice to have a different perspective.

Reminds me tbh of Will Wade. His initial comparative advantage was a willingness to bend the rules further than other coaches. In certain contexts, that characteristic will suit a person well. In others, it won’t.

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pulp fiction check out the big brain on brett GIF

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I would say that most lawyers in the NIL space who are also the loudest about it on social media are on the younger side and were not leaders in whatever field they were in before NiL. Most probably don’t have a background with a degree from a top law school or clerking for a federal judge or working for a top firm. That’s not to say that they can’t be or aren’t the experts in NIL law or that they’re not top notch lawyers. It’s just to say that I doubt any of these NIL lawyers on Twitter have very much experience in complex antitrust cases, class action cases or complex multiparty litigation, much less a combination of all 3.

I will say that they all have probably done more research into this area and know more than almost every other lawyer out there, certainly more than me (I know nothing, so low bar to clear).

It’s also a completely new and emerging area of law with constantly changing rules and new cases filed almost weekly with conflicting decisions all over the place.

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Yeah this is the more fair version of what I was trying to say. The scope got way bigger and at the same time the recency of it all means there’s less established analysis to draw on.

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I don’t trust any of the loud-on-twitter NIL lawyers-- Mike Caspino will occasionally talk to reporters and he seems like a more reasonable guy. He’d be the one I’d trust on this stuff, but I imagine he wouldn’t want to risk any good standing with any of these entities to be truly honest about it.

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Don’t really have much thought in this one way or the other beyond they’ve waited until now to enter the chat?

https://www.washingtonpost.com/sports/2025/06/09/ncaa-antitrust-protection/

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There have been various bills bandied about even in the last Congress. Last I heard some of the stuff in these wouldn’t work in the Senate. But those articles seemed to have sources from what amounted to Booster collective lobbyists.

Also sounds like no real dem support to this version, so could be a tough pass.

I also wouldn’t bet on the NCAA getting everything they want like this because of how they typically operate as an entity (poorly).

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Man, sorry to keep beating this drum, but Parrish’s views here basically boil down to “creating rules is just going to lead to cheating”

Freakin brain surgeons commenting on this stuff…

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I am with him. Bring back fing cheating!

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In defense of GP, I don’t think it’s just his view. He’s also repeating what he’s hearing from coaches (I’m not saying they’re brain surgeons either).

Interesting discussion about how the NIL caps could hurt non-rev sports.

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