💰 Name-Image-Likeness (NIL) Discussion

Back in the day I told Bruce Hornsby to put me in one his videos. He said no doubt. It never happened

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How do we get the hoops team the Pharrell/Pusha T NIL deals

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Maybe when we start runnning fast breaks. Chris Brown too

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When we finally sign a kid from the 757

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Got those basketballs for the wrong sport. If you know you know.

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As someone who grew up in Norfolk “Brambleton” has me losing my gd mind

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Aww i can imagine

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It would be hilarious, and good for him, if somehow Bacot shines and instead of playing ball in Europe, ends up with career in acting.

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College Hoops: $800K recruits. $2M to outbid the NBA. It’s out of control!!!

College Football: Hold my beer

https://twitter.com/WillBaizer/status/1521970280503119873

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This tweet is a joke (bengals defensive end joseph ossai) but did just happen last week with Jordan Addison and usc.

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OH haha! Got me. I just saw it retweeted. Right I saw that story about the Pitt receiver.

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Welp I guess we’re back to politics

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“They are also expected to seek senators’ help in preventing what they believe is another potential issue looming for college sports: employment status for college athletes.”

Man they REALLY don’t want players to unionize LOL.

Also I feel like these “regulations” they are pushing for are actually moreso to enable the current landscape as the norm. Why would the SEC want actual regulations when they are clearly the biggest benefiter from this?

I love the chaos. The more chaotic it gets, the more likely it will eventually be reigned in.

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This villanova fan with a solid take

"NIL absolutely a good thing. Keeps players in school. Gets players paid like any other 19 or 20 year old that offers value to a company. This isn’t even debatable.

The sport of college basketball gets stronger with better, more senior, players.

Too bad if the coaches that are also getting paid have to work harder to prevent their players from transferring and/or make NIL a part of their value proposition when recruiting a player. Cry me a river. You coach basketball for a living."

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People like to argue that revenue sports are businesses and not academic enrichment, but then they want to use that argument to pivot focus on maximizing the earnings for the athlete under the guise of “free market”.

If we want to treat it like a business, the customer has to come first and the free market should drive value delivery to the customer. In this case, the customer is the fan. You can’t destroy the value to fans to maximize earnings to the athlete. That means you have to ensure enough parity to not push away large portions of the sports’ fanbase. This issue is even more emphasized in college sports where people predominantly root for laundry (e.g. the school you identify with) moreso than individual players or coaches, so they are less likely to switch allegiances. Driving parity out of the sport will destroy value by reducing the customer base and thus destroy the sport.

Put differently - sports aren’t free markets in the idea that it is a zero sum game between Player A vs Player B or Team A vs Team B. This isn’t P&G vs Unilever. Duke needs Virginia (and vice versa) to maximize the customer base and the revenue generated from that customer base. You can’t destroy parity because you ultimately destroy value to the broader business.

I fully support NIL because some of the value created should be distributed to the athletes. BUT, it has to be regulated to ensure the sum of the parts makes sense and doesn’t shrink the size of the total pie too much by concentrating too much talent in too few teams. That means a CBA and a salary cap.

Ironically, if you want to focus exclusively on driving compensation to the athlete, don’t treat the revenue sports like a business, because businesses don’t win by delivering poor value to their customers.

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I dont know, I was pretty entertained when St. Peters beat a Kentucky team full of NIL and 5 star players

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I agree with the principle but it gets very complicated from there. This is much easier in the NBA, MLB, and NFL where there are only 30ish teams. And they all address the issue (after often neglecting it for decades) in various ways.

For example, do we want to seek parity in all of D-1? Probably not. Do we shrink D-1 and try for parity around 100 schools or so? Do we let conferences worry about parity and then assume/hope conference alliances will maintain rough parity among conferences?

All complicated questions.

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When was there parity in college athletics? College football never had it. Basketball only has it because of a gimmicked tournament.

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Totally agree. All the more reason for real leadership to step forward. We need more structure rather than less to ensure this doesn’t continue to spiral out of control. The current posture from the NCAA to basically delegate decision making to all individual schools is a disaster waiting to happen.

They need to bite the bullet and allow unionization to get to a CBA. To your point though, we need to tranche out who would be in that collective group – is it all D1? P5? Different for basketball vs football?.

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College football has never had it and seems to have only gotten worse recently. That turns me off, but it doesn’t seem to have hurt the popularity of the sport overall. But I feel like MLB eventually had to slay this dragon, too. You take a group of “small c” conservative rich men and they’re not inclined to shake things up, but eventually they got persuaded to share the wealth a bit. (Honestly, I forget the history of this to any detailed extent. E.g., what the various coalitions were)

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